Negotiate Success^SM

Win-Win Sales Negotiations that Strengthen
Customer Relationships

Many people approach negotiations as if something gained by one party must be taken away from another. However, these individuals miss the chance to create value because they want to "get what is mine". Adding value to your negotiation is more likely to produce a win-win outcome for both parties. If you don't negotiate value, the deal becomes a decision based on price – and any price is too high.

Our Negotiate Success program helps senior executives and sales professionals improve their negotiating skills through a customer-focused, win-win process. It presents a simple, easy-to-follow blueprint that makes clear what effective negotiators actually say and do. Selling and negotiating happen simultaneously and include goal-setting, persuasion, problem-solving and decision making. By seeing and understanding things from the other person's perspective, sales professionals can work in a joint fashion and create agreements that satisfy both parties' critical interests. This joint venture approach builds trusting relationships with customers and strengthens the company's position for future opportunities.

If your organization is trying to address the following issues, Negotiate Success may be the right solution.

• Heated negotiations that damage relationships with key customers
• Haggling with customers over price at the close
• Being asked to discount price without being given reciprocal value

-Account Executive, American Red Cross

print page forward page discuss with an expert